After a social media backlash brought attention to Starbucks and their lack of in-house promotion of black coffee, the Seattle-based company is responding to criticism.

"In an age of equal representation, inclusion and and respect for all walks of life, it is a shame that our company goes out of its way to avoid promoting black coffee," a regional manager told Saucetown.

"The attitude of ’foam on top’ is harmful and we have decided to make serious changes to our corporate structure, in order to ensure that honest, hard-working black coffee gets promoted the same way that the sugary white stuff does. And no, a ’caramel drizzle’ doesn’t count. When someone comes into our store and asks for a black coffee with no sugar and no cream, we want them to feel welcome—as long as they’re not one of those problematic ‘urban’ customers."